Will Joel Friedman, Ph.D., Psychologist, A Prof. Corp.   edit Info

275 Rose Avenue, Suite 212

Pleasanton, California 94566
(925) 600-9966
Will Joel Friedman, Ph.D., Psychologist, A Prof. Corp. Therapy, Life Coaching


Business Info edit info

My practice is about inhabiting this present moment, witnessing and “buying out” of the ego-mind’s unworkable patterns, desensitizing root emotional charges, and gaining effective tools to thrive in the world. My vision for our work is for clients to unlearn their learned limitations and have an emotionally satisfying and completing experience with their challenges. Free the ego, and you are free.

My practice as a Presence-centered psychologist focuses on stress, anxiety (panic, fears and social anxiety), depression, couple relationships, divorce, family dynamics, chronic pain and psycho-spiritual growth. I am committed in both word and daily practice to “awakening” and healing that is sustaining.

As a seasoned clinician with experience working with adults, couples, families, adolescents and older children since 1977, my aim is to understand your challenges and collaborate in setting an achievable vision in the present. Licensed as a psychologist in California since 1987, my major focus is Presence-centered therapy. Recognizing, healing and freeing the ego as a mistaken identity is central within Presence and cultivating the ability of inner witnessing.

In essence our work rests on three core orientations, like a three-legged stool. The first leg is more and more simply “being present” in this moment (presence) coupled with witnessing one’s mind or ego. These two tools/abilities are pivotally important in freeing oneself from incessant thoughts, beliefs, self-defeating behavior patterns, stories and roles.

The second leg of our work is learning and honing a targeted set of tools, skills, abilities, distinctions and strategies to effectively address uncomfortable symptoms, live more functionally, peacefully and joyously through daily activities and truly thrive in the world. The third leg is the use of mind-body approaches to help move all the way though and release the emotional “charge” on unworkable patterns, mistaken beliefs and defeating survival decisions. To desensitize and deconstruct beliefs is especially helpful for clients in making their own choices and the ability to be their own authority in life. EMDR (Eye Movement Desensitization and Reprocessing) is a remarkably powerful mind-body approach that uses bilateral stimulation (that is, safe and simple stimulation of both sides of one’s body) to help resolve incomplete traumas, clear the charge on old unworkable patterns and install workable inner resources that value one’s true capabilities.

When combined, these three core approaches can be amazingly synergistic, supportive, powerful and effective in enhancing the therapeutic enterprise and healing process of wholeness. The hallmark of this vision is facilitating the entrance of clients into the organic space of empowerment in the now. Further, I warmly encourage and invite clients to assume authority and accountability for making true choices in their life, living in the present, and inhabiting truly fulfilling and contributing lives.

I’m a “stretch”, not a “shrink,” who still loves and enjoys the calling of my field and the privilege of contributing to receptive, proactive clients, especially ones who bring a clear-eyed, heartfelt commitment to grow, unfold and evolve into being who they truly are.

A courtesy free 20-minute telephone consultation is available for new clients to answer any questions about my practice, approaches and background. I look forward to hearing from you when I can be of service and support to you in helping you help yourself.

Insurance & Payments AcceptedSliding Scale
Professional AssociationsAmerican Psychological Association (APA), California Psychological Association (CPA), Contra Costa Psychological Association (CCPA), Alameda County Psychological Association (ACPA), Anxiety Disorders Association of American (ADAA), American Society of Clinical Hypnosis (ASCH)
Licenses & CertificationsPsychologist, Clinical
Theoretical OrientationPresence-centered Therapy/Mindfulness: Mind/Body/Spirit, Cognitive-Behavioral Therapy, Systems Therapy/Family Systems, Psychodynamic
Areas Most Worked InAdults, Couples/Families, Presence/Mindfulness, Anxiety/Panic/Phobias, Marriage/Relationship Issues, Adolescents
Specialties / EmphasisAnxiety/Panic Attacks, Crisis Counseling, Codependency/ACA, Dissociative Disorders (MPD/Repressed Memories), Divorce/Dissolution, Gambling, Gay/Lesbian Issues, Grief/Loss, Mediation, Men's Issues, Mood Disorders (Depression/Bipolar), Pain Management, Parenting, Personality Disorders, Self Esteem/Personal Growth, Substance Abuse/Dependency, Trauma Recovery (abuse), Women's Issues
Company TypeIndividual
Number Of Staff1
Years In Practice21

Therapy, Life Coaching

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