Toy Companies and Drug Addiction: Why New Products Could Be Hurting Our Kids

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Toy Companies and Drug Addiction: Why New Products Could Be Hurting Our Kids

You don’t normally think about kids playing with meth head action figures, but as a matter of fact, some are doing so today thanks to the glamorizing of Netflix’s Breaking Bad show, whose main character just so happens to be a drug dealer. Yes, meet Mr. Walter White, school teacher by day, marvelous meth manufacturer by night. Wouldn’t you know that the popularity of the show has toy manufacturers in a frenzy to pocket some good money using addiction as product to the younger generation?

But surely you don’t think adults, who usually have the safety of children in mind, would sensationalize and promote addiction do you? Would they really put toy dope dealers on the shelves of Toys R Us? How about Walmart? Amazon?

Absolutely. Many stores have launched Breaking Bad action figures complete with guns, cash, and a little bit of Mr. White’s signature blue methamphetamine. How about your child opening that on Christmas morning and screaming in delight! Oh, wow! I’ve got an awesome dope dealer to play with!

Children Learn From Example

Addiction is a serious problem in America and the media exploits it often. In fact, about every 22 minutes on television, there is alcohol drinking going on for everyone to see, including children. Whether we want to believe it or not, children learn by what they see more than what they hear, so if you’re telling your children that drugs are bad and watching shows that glamorize drugs or at the very least make it seem cool to use them, your children will get that message loud and clear.

The Launch of Drug Dealers as Toys is Appalling

The fact that you can purchase toy figures associated with drug use is absolutely appalling. I don’t care what the ratings of the show are. I don’t care if the manufacturers state that the toys were made for adults. Besides, how many adults are walking around playing with action figures? This is glamorizing the drug world and launching addiction as a product to children. Fortunately, enough parents got angry that Toys R Us put them on their shelves, raised some contention, and the store ended up pulling them, but you can find them in numerous other stores, including Walmart, Barnes and Noble, and Amazon online.

The Reality of Addiction

Maybe kids don’t realize at first that the media is promoting the disease of addiction, but as adults we should and as a matter of fact, we ought to be raising Cain. Whether it’s movies, songs, magazines, commercials, or toys, our voices ought to be heard. There ought to be some ruckus going on standing our ground and protecting our children. Addiction is real and potentially fatal, so promoting it as product ought to go against every fiber of your being. This is greediness at its finest.

Just say no to minimalizing the disease of addiction or launching drug use as a product to cash in. Make your voice heard and be a good example to the youth. After all, they are our future.


Dominica Applegate has a BS in Psychology, an MA in Counseling and has worked in the mental health field for 12 years before launching her own business as a writer. Specializing in addictions, relationships, codependency, fitness and health, Dominica’s work is ultimately about helping people remove blocks that keep them stuck, because everyone can really create a life that they love.


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